By Alie Sonta Kamara
According DataReportal, Sierra Leone is home to 1.15 million social media user identities in 2025, equating to 13.2 percent of the total population.
DataReportal provides data, insights, and trends ne needed to understand how people in Sierra Leone use digital devices, online platforms, and connected services in 2025.
Its research shows a total of 8.66 million cellular mobile connections were active in Sierra Leone in early 2025, with this figure equivalent to 99.2 percent of the total population.
DataReportal says 1.80 million individuals are using the internet in Sierra Leone at the start of 2025, when online penetration stood at 20.7 percent.
However, Sierra Leone is still far from monetizing its content on social media, a breakthrough that will boost self-employment and reduce the burden on government to create jobs for the thousands in need.
Sierra Leone is not among countries in Africa where Facebook monetization operates. Egypt, Democratic Republic of Congo, Ghana, Kenya, Morocco, Nigeria, Tanzania, and South Africa are key beneficiaries.
For one to attract Facebook monetization, one needs to have at least 10,000-30,000 followers, have published content within the past 60 days, target an audience in US, UK, Canada, Ireland, Australia, or New Zealand, addhere to Facebook’s terms and conditions, among others.
Social media influencers in Sierra Leone have been calling for efforts to monetize their content, a move that, if adhered to, will bring positive changes.
